INFLUENCER MARKETING

Influencer Marketing

For the past decade I have been building a name for myself in the Calgary community through my pet food store, Tail Blazers Copperfield, and my dog directory website, REX in the City. Very recently, I have been working on building my presence online so that I am able to share my knowledge with pet parents all over the world.

I am in the perfect position to elevate your brand, AND help my community of pet parents find the solutions they are looking for! I have been doing it for over a decade in my retail shop, and I find nothing more satisfying than helping someone help their loved pet live a better life! Some of the ways I can help your brand are:

Sponsored Posts

I will post a thoughtful and organic post about your product that includes professional image(s) to all of my applicable social media platforms. Your post will be boosted on Facebook and Instagram for one day (or longer if your budget allows).

Professional Photography

Using my experience as a professional dog photographer, I will capture images of your brand with professional gear and lighting (when necessary). If you love the photography used in your campaign, you have the option to purchase your image files and use them on your website and social media, in your print marketing, and for trade-show displays etc. (the only use not permitted is product packaging which we can discuss if desired). The copyright will remain with Holly Montgomery for any photography provided and is non-exclusive.

Email Roundups

A preview and link to your blog post (sponsored content) will be included in an email to my email list once during each month of your campaign if applicable.

Blog Posts [Product Reviews]

I will provide an honest, thoughtful and insightful look at your product, through the eyes of a pet parent. Depending on your campaign package, professional photography and videography may also be included in the post. You can see some examples of past reviews on my blog.

Blog Posts [Sponsored Post]

I will include your product organically in one of my unrelated blog posts. For example, if your product is peanut butter and I could include it in a recipe for peanut butter frozen smoothies for dogs. Your product will either be included in a photograph, or video whichever is a more natural fit for that particular blog post. A link back to your website to your chosen page will also be provided.

Product Feedback Retail POV

As a Tail Blazers franchise owner for over 10 years, I am in a unique position to share honest information about your product with you to help you fit better into the retail landscape. I can also offer my thoughts on how I feel consumers will react to your product. I can even provide advice on dealing with franchises and Canadian distributors.

Contact me for my official media kit with packages and pricing! Please note that nothing is more important to me than my integrity, and being honest with the people who look to me for advice. If I won’t feed it to, or use it on my dogs, I won’t promote it. I do not do link exchanges or paid links, OR product in exchange for any of the above services.

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